Social Analyst (Social Intelligence & Listening)

About the position

Hasbro is seeking a highly skilled Social Analyst with deep expertise in social data, listening, and audience intelligence. This role sits at the intersection of analytics, cultural insight, and franchise strategy—transforming real-time and longitudinal social signals into actionable recommendations that shape marketing, product, and storytelling decisions. You will not only report on performance, but actively inform upstream decision-making across franchises, licensed consumer products, media planning, and PR. This is a high-impact role for someone who can translate complex social data into clear narratives that influence both campaign optimization and long-term brand development (2–3-year horizon).

Responsibilities

• Lead always-on social listening programs to uncover audience behaviors, cultural trends, and emerging opportunities across Hasbro brands and franchises
• Facilitate bi-weekly social listening stand-ups, synthesizing real-time insights into clear, actionable takeaways for cross-functional teams
• Identify whitespace opportunities, unmet audience needs, and signals that inform content planning as well as franchise development and licensed product innovation
• Own and deliver monthly social health reports across channels, highlighting performance trends, risks, and opportunities
• Produce campaign pulse reporting (24-hour, 7-day, and wrap reports) with actionable recommendations to optimize in-flight and future campaigns
• Develop and present quarterly cross-brand learning agendas and resulting best practices, translating insights into strategic implications for stakeholders
• Inspire and enable reactive social content, rooted in what our fans and communities care about, building relationships beyond transactional purchases
• Shape media planning and brief responses by integrating audience insights, platform behaviors, and cultural context
• Support PR and announcement strategy (e.g., major franchise reveals) with predictive and reactive social insights
• Partner with franchise, licensing, and brand teams to bring social insights upstream into 2–3 year franchise planning and canon development
• Inform licensed consumer product (LCP) prioritization, identifying opportunities to revive or scale IP based on audience demand signals
• Own governance and optimization of social analytics tools (e.g., social listening platform & social analytics tools), ensuring data accuracy, taxonomy consistency, and scalability
• Drive continuous improvement in dashboards, listening queries, reporting frameworks and new ways of working
• Iterate and scale AI-forward workflows in analytics processes to maximize impact and increase time spent on higher order tasks
• Be a strategic thought leader in managing listening platform relationships to ensure early access to new capabilities and best-in-class partnership

Requirements

• 5–8+ years in social analytics, digital intelligence, or consumer insights
• Deep expertise in social listening platforms (Sprinklr preferred) and large-scale data interpretation
• Experience supporting entertainment, gaming, toys, or franchise-based brands strongly preferred
• Ability to translate data into compelling narratives and strategic recommendations
• Strong understanding of platform dynamics, fandom culture, and internet trends
• Experience influencing cross-functional stakeholders (marketing, PR, product, licensing, etc.)
• Comfort working across both real-time reporting and long-term strategic analysis
• Strong background in social listening query development and insight synthesization

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks