Program Manager 2 - Brand Strategy - Hybrid (Seattle, WA)

About the position

Nordstrom Product Group (NPG) is Nordstrom’s Private Label Division and includes a portfolio of brands designed and developed specifically for Nordstrom and Nordstrom Rack (Store and Ecomm). The Program Manager role is part of the Brand Design & Packaging Team and sits on the broader Merchandising Team within NPG. This role acts as a liaison between NPG and Marketing and facilitates brand development and storytelling that aligns back to the vision for NPG’s strategic vision.

Responsibilities

• Participate in strategic planning and execution of brand marketing campaigns including authoring comprehensive marketing briefs, aligning cross-functional partners on seasonal key looks, managing sample procurement and developing campaign messaging
• Oversee timelines, budgets, and scopes to ensure flawless delivery, while managing image approvals and compiling post-campaign performance reporting to inform future strategies.
• Collaborate with enterprise marketing teams to ensure private brand integration within seasonal storytelling initiatives , providing strategic input and operational oversight.
• Manage the end-to-end ordering and sample delivery process to support marketing activations and provide mitigation plans when issues arise.
• Lead and develop the sample coordination team , overseeing all sample workflows for Nordstrom Product Group across marketing, design, and technical functions.
• Establish and maintain best practices for sample tracking, organization, and distribution to optimize efficiency and accuracy in supporting business objectives.
• Scope and manage a diverse portfolio of strategic projects aimed at elevating internal and external awareness of Nordstrom Made brands , including but not limited to collaborations, new brand launches, internal product knowledge, employee/customer giveaways, leadership presentations and development of ad hoc collateral.
• Oversee the trademark management process for Nordstrom Made brands , ensuring timely filings for new brands and categories, monitoring renewal deadlines to prevent expirations, and maintaining compliance with legal and brand standards across all product lines.
• Conduct periodic marketplace analysis by synthesizing internal and external research into actionable insights, delivering clear and compelling presentations to identify emerging customer trends and whitespace opportunities.

Requirements

• A minimum of 5 years’ experience in marketing, merchandising or related field.
• A passion for brand development and articulating a clear brand story to customers
• Proficiency in Microsoft Office; particularly Powerpoint and Excel.
• A strong eye for detail and creative acumen to craft compelling content and deliver impactful storytelling that resonates with diverse audiences and reinforces brand identity.
• Supports efforts to build customer satisfaction, loyalty and commitment.
• A proven track record of using a strategic mindset and strong analytical skills to drive results
• Strong organization, time management and communication skills
• Gains the confidence and trust of others through honesty, integrity and authenticity.

Benefits

• Medical/Vision
• Dental
• Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
• 401k
• medical/vision/dental/life/disability insurance options
• PTO accruals
• Holidays