Position Overview
The University of St. Augustine for Health Sciences is committed to developing professional health care practitioners through innovation and quality education. The SEO Specialist owns the university’s end-to-end organic-search strategy – planning, implementing, and optimizing technical SEO, content enhancements, and CRO tests – to drive organic growth and lead generation. This role requires close collaboration with agency partners, web developers, designers, content creators, IT, and marketing teams. This position is Hybrid.
Key Responsibilities
- Perform keyword and competitive research; create briefs for writers and designers as needed.
- Optimize on-page elements (metadata, headers, schema, internal links, images/alt text).
- Collaborate with agency and brand partners to align content with search intent and brand voice.
- Execute timely content updates on the site.
- Run monthly technical audits (crawl errors, Core Web Vitals, mobile usability, structured data, XML sitemaps).
- Partner with the Web team to implement fixes, monitor re-indexing, and submit new content for indexing while upholding brand and regulatory standards.
- Ideate, run, and analyze A/B or multivariate tests (forms, CTAs, layouts) to enhance lead generation.
- Translate testing insights into UX recommendations that boost inquiries, applications, or email captures.
- Ensure comprehensive tracking is implemented via Google Tag Manager, Marketo, and Salesforce.
- Monitor KPIs in GA4, GSC, SEMrush, and Power BI to connect keyword performance with web engagement and conversions.
- Deliver monthly insight decks with clear recommendations.
- Maintain SEO Standard Operating Processes (SOPs), audit checklists, and a prioritized backlog of optimization opportunities.
- Monitor algorithm updates, emerging AI search behaviors, and industry best practices; update playbooks as required.
- Coordinate with internal teams (Web, Design, Content, IT) and agencies to secure assets and execute SEO and CRO recommendations.
- Perform other duties as assigned.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Basic JavaScript familiarity for event tracking and schema implementation.
- Relevant certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy).
- Proven experience in SEO or digital marketing roles.
- Strong analytical and research skills with the ability to interpret performance metrics.
- Excellent communication and presentation skills.
- Proficiency in SEO tools such as Google Analytics (GA4), Google Search Console (GSC), SEMrush, and Ahrefs.
- Solid understanding of search engine algorithms and ranking factors.
- Working knowledge of HTML/CSS and CMS platforms like WordPress.
- Familiarity with content marketing and UX principles is a plus.
- Proactive, detail-oriented, and results-driven.
