SEO/GEO Director

<b>The work:</b><br/><br/>The SEO/GEO Executive Lead is the senior practitioner on the team - equally at home in a technical audit, a client strategy session, and a roadmap review with engineering. You will lead a team of SEO specialists, own the relationship with senior client stakeholders, and personally drive the quality and direction of the work.<br/><br/>The right person for this role has done the work at scale, knows what good looks like, and can bring others along without losing sight of execution.<br/><br/><b>Lead the work - and do it</b><br/><ul><li>Own the end-to-end SEO strategy across a large, complex web environment, from technical foundations through content and measurement</li><li>Personally conduct and QA audits, prioritization frameworks, and execution plans - not just delegate them</li><li>Step into execution mode when the work demands it, whether that means resolving a crawlability issue, structuring a migration plan, or troubleshooting indexation at the page level</li><li>Hold yourself and your team to deadlines, and create the conditions for others to do the same</li></ul><br/><br/><b>Technical SEO ownership</b><br/><ul><li>Lead technical strategy and execution across crawlability, indexation, rendering, and site architecture</li><li>Drive complex workstreams including site migrations, internationalization, canonicalization strategy, and URL structure decisions</li><li>Build and govern systems for internal linking, structured data, pagination, and faceted navigation at scale</li><li>Partner directly with engineering teams - not just hand over tickets, but sit in the work, understand constraints, and find solutions together</li></ul><br/><br/><b>Translate strategy into execution</b><br/><ul><li>Take business priorities, platform changes, org shifts, and emerging channel dynamics and turn them into clear, sequenced SEO roadmaps that multiple teams can act on</li><li>Provide practical, prioritized guidance to content, development, UX, analytics, and governance stakeholders - especially when everything feels equally urgent</li><li>Communicate confidently with senior client stakeholders, framing SEO decisions in terms of business impact and risk</li></ul><br/><br/><b>Build for scale through tooling and automation</b><br/><ul><li>Design workflows that reduce manual SEO work using enterprise SEO platforms, crawlers, analytics tools, APIs, and custom scripting where appropriate</li><li>Develop templated approaches and repeatable processes that raise the floor of the team's output</li><li>Evaluate and implement tooling with a systems mindset - how it supports process, not just what it surfaces in a report</li></ul><br/><br/><b>Manage and develop the team</b><br/><ul><li>Lead, coach, and quality-check the work of SEO specialists across the program</li><li>Create clarity on priorities and ownership so the team can move with confidence</li><li>Build a team culture where craft, accountability, and intellectual curiosity are the norm</li></ul><br/><br/><b>Here's what you'll need:</b> <br/><br/><ul><li>10+ years of experience in a similar SEO role including the following: <ul><li>Technical SEO experience, including experience partnering with engineering and site architecture</li><li>Experience with enterprise level SEO tools to automate SEO processes (enterprise SEO platforms, crawlers, analytics, custom scripts, APIs)</li><li>Experience leading and executing large-scale SEO transformations (leading the work & working alongside SEO specialists where needed)</li><li>GEO experience and understanding how content, structure, schema, and authority affect LLM visibility</li><li>Ability to work in a fast paced and demanding environment as well as to balance several clients needs simultaneously</li></ul></li></ul><br/><br/><b>Bonus points if:</b> <br/><br/><ul><li>Bachelor's degree or equivalent work experience</li><li>Expertise on content systems and information architecture</li><li>Passionate about SEO, data, analytics and technology</li></ul><br/><br/>Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.<br/>We anticipate this job posting will be posted until 07/03/2026.<br/><br/>Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:<br/><br/>U.S. Employee Benefits | Accenture<br/><br/>Role Location Annual Salary Range<br/>California $132,500 to $302,400<br/>Cleveland $122,700 to $241,900<br/>Colorado $132,500 to $261,300<br/>District of Columbia $141,100 to $278,200<br/>Illinois $122,700 to $261,300<br/>Maryland $132,500 to $261,300<br/>Massachusetts $132,500 to $278,200<br/>Minnesota $132,500 to $261,300<br/>New York $122,700 to $302,400<br/>New Jersey $141,100 to $302,400<br/>Washington $141,100 to $278,200