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Senior Principal (Marketing Strategic Finance & Analytics)
The Strategic Finance & Analytics (SFA) team empowers Airbnb’s growth by delivering financial strategy, insights, and measurement across planning, marketing, pricing, and global markets
We partner cross-functionally to optimize investments, drive accountability, and inform strategic decisions for guests and hosts worldwide
Our collaborative, data-driven approach ensures Airbnb navigates local market challenges and maintains a competitive edge
The Senior Principal, Marketing Strategic Finance & Analytics will report to the Director, Marketing Strategic Finance
Airbnb is looking for a rockstar finance & analytics individual who can support and evolve our Airbnb’s Strategic Finance & Analytics team
This team is responsible for identifying and managing budget, planning and analytics for the Marketing organization
Its charter is to evolve our growth strategy across Host and Guest communities
The Marketing team is responsible for driving growth of new guests and hosts on the platform by engaging with relevant target audiences through product and performance campaigns (e.g., social, Google)
The individual will work with growth marketing, data science, finance, marketing strategy, and product marketing to help evaluate and synthesize analytical insights, perform rigorous financial analysis, develop go-to-market strategies, and drive operational excellence
The individual is expected to be a strong cross-functional business partner who has a combination of hands-on analytical skills, financial modeling expertise, business savviness, and the ability to package their insights into strong narratives appropriate for senior executive consumption
The ideal candidate relishes the opportunity to roll-up their sleeves to drive meaningful impact, possess strong stakeholder management skills, and is a self-starter that is comfortable with ambiguity in a fast paced work environment
This person will have a high degree of visibility with senior management within the organization, including VP of Marketing, Head of Growth Marketing, and Finance leadership
Investment Approach: Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership
Budget Tracking: Partner with Financial Operations to track Marketing media and production budgets in order to inform strategic allocations
Target Setting: Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals
ROI Evaluation: Develop ROI calculation methodologies with DS and Research, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts
Reporting: Support weekly reporting needs from Marketing and Hosting orgs as well as quarterly campaign performance reviews
Analytical Deep Dives: Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, analysis, visualization, and presentation
Strategic Support: Partner with Marketing, Product Marketing and Hosting leadership to develop strategy and support business performance
