Performance Marketing Manager

<div><span style="font-size:14px"><div> <div> <div><span style=";"><b style="-webkit-tap-highlight-color: transparent; color: rgba(0, 0, 0, 0.87); font-family: arial, helvetica, sans-serif; ;">Let’s unpack this – Who are we?</b><br style="-webkit-tap-highlight-color: transparent; color: rgba(0, 0, 0, 0.87); font-family: arial, helvetica, sans-serif; ;"> <span style="-webkit-tap-highlight-color: transparent; color: rgba(0, 0, 0, 0.87); font-family: arial, helvetica, sans-serif;">mSupply is the leading provider of premium solutions, parts, and equipment for professionals serving customers on their appliance parts, HVAC, plumbing, and commercial kitchen needs. Headquartered in St. Louis, Missouri, mSupply is a multi-billion-dollar enterprise operating out of more than 200 locations throughout North America. Offering unparalleled product breadth, expertise across our national footprint, and ease of doing business through leading-edge technology, servicers prefer mSupply because we amplify what they do best: taking great care of their clients with speed, reliability, and accuracy. Learn more about MSupply at www.msupply.com.</span></span></div> <div> </div> <div><span style=";"><b><u>Job Summary</u></b></span></div> <div><span style=";">The Performance Marketing Manager is responsible for driving qualified customer acquisition across mSupply’s portfolio of ecommerce platforms and brick and mortar branch network through paid media, search visibility, and digital activation programs.</span></div> <div><span style=";">Reporting to the Vice President of Marketing, this role executes the strategy and owns the measurable outcomes for mSupply’s paid media investment across Google Ads, Meta, OTT and Connected TV, and programmatic display, and is accountable for organic search visibility through SEO and AI Engine Optimization (AEO) programs across all mSupply brands. The Performance Marketing Manager partners closely with Industry Marketing, Corporate Communications, eCommerce, and Sales Enablement teams to convert online activation into measurable revenue impact for both ecommerce and the branch network.</span></div> <div> </div> <div><span style=";">This is a hands-on leadership role combining channel ownership, agency and vendor management, performance reporting, and the development of one direct report, with a defined growth path to expanded scope and Director-level responsibilities based on demonstrated performance.</span></div> <div><span style=";"> </span></div> <div><span style=";"><b><u>Job Duties & Responsibilities</u></b></span></div> <ul> <li><span style=";">Execute the paid media strategy and own day-to-day performance and budget management for all paid media investment across Google Ads, Microsoft Ads, Meta, programmatic display, and OTT/CTV platforms across the mSupply brand portfolio</span></li> <li><span style=";">Operate and continuously improve a unified performance marketing measurement framework with clear KPIs, attribution logic, and ROAS, CPA, and LTV targets by brand and channel</span></li> <li><span style=";">Lead the in-housing roadmap for paid media currently managed by external agencies, including transition planning, platform consolidation, and capability building</span></li> <li><span style=";">Manage agency and vendor relationships including SOW negotiation, performance reviews, and quarterly business reviews</span></li> <li><span style=";">Oversee creative testing, audience strategy, bid management, and campaign optimization in partnership with the AEO/SEO Analyst and Creative Studio</span></li> <li><span style=";">Set the organic search and AI search visibility strategy across all mSupply brands and ecommerce properties including mymarcone.com, bellsimons.com, and the broader brand portfolio</span></li> <li><span style=";">Direct and develop the AEO/SEO Analyst, including goal setting, performance management, and skill development</span></li> <li><span style=";">Oversee execution of keyword research, technical SEO, content strategy alignment, structured data implementation, and visibility programs across LLM platforms including ChatGPT, Gemini, Perplexity, and Claude</span></li> <li><span style=";">Own SEO performance reporting, forecasting, and competitive intelligence</span></li> <li><span style=";">Own the top of funnel through conversion handoff for ecommerce sites including mymarcone.com, BellSimons, Munch’s Supply, Marks Supply, O’Connor Supply, Comfort Air, C&L Supply, and Wolverine Brass</span></li> <li><span style=";">Define and operationalize the role of digital activation in supporting the brick and mortar branch network including local awareness, lead generation, and traffic-driving programs</span></li> <li><span style=";">Partner with eCommerce, UX, and Web teams to identify and remove conversion friction across landing pages, product detail pages, checkout, and registration flows</span></li> <li><span style=";">Build and maintain the customer acquisition dashboard with funnel-stage visibility from impression to revenue</span></li> <li><span style=";">Develop audience strategies across first-party data sources (Mailchimp, Proton AI CRM, Unilog), platform audiences, and lookalike modeling</span></li> <li><span style=";">Partner with the data and analytics function to ensure clean tracking, conversion API implementation, and a sound MarTech foundation for paid media measurement</span></li> <li><span style=";">Implement CRM exclusion lists and contractor and dealer acquisition targeting to protect branded spend and maximize incremental new customer acquisition</span></li> <li><span style=";">Partner with Industry Marketing leaders to translate vertical strategy into paid acquisition plans for HVAC, Plumbing, and Appliance customer segments</span></li> <li><span style=";">Partner with Sales Enablement to align paid lead generation with the field sales motion and territory priorities</span></li> <li><span style=";">Provide monthly performance reporting and quarterly strategic reviews to the VP of Marketing and broader Executive Leadership Team</span></li> <li><span style=";">Use Wrike for project management, status reporting, and team coordination consistent with Corporate Marketing operating standard.</span></li> </ul> <div><span style=";"><b><u>Qualifications</u></b></span></div> <ul> <li><span style=";">5 to 8 years of progressive experience in performance marketing, paid media, or digital acquisition roles</span></li> <li><span style=";">Demonstrated ownership of meaningful paid media budgets with documented improvement in ROAS, CPA, or other acquisition efficiency metrics</span></li> <li><span style=";">Deep hands-on platform experience with Google Ads, Meta Business Manager, and Google Analytics 4; experience with at least one DSP or OTT platform (The Trade Desk, DV360, MNTN, Vibe, or similar) preferred</span></li> <li><span style=";">Working knowledge of SEO and emerging AEO/GEO disciplines, including how content, structured data, and authority signals influence both traditional and AI-driven search</span></li> <li><span style=";">Experience leading or managing SEM, SEO, or paid media agency relationships, including the ability to evaluate, transition, or in-house external work</span></li> <li><span style=";">Strong analytical fluency with attribution methodologies and comfort working with BI tools such as Looker Studio, Power BI, or equivalent</span></li> <li><span style=";">Direct people management experience or demonstrated readiness to manage a direct report</span></li> <li><span style=";">B2B, wholesale distribution, or multi-brand and multi-location retail experience strongly preferred</span></li> <li><span style=";">Experience with ecommerce platforms (Unilog, Shopify, Magento, BigCommerce, or similar) preferred</span></li> <li><span style=";">Excellent written and verbal communication skills, including the ability to present complex performance data to executive audiences</span></li> <li><span style=";">Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced certifications such as Google Ads or Meta Blueprint a plus</span></li> </ul> <div><span style=";"><b><u>Physical Demands & Work Environment </u></b></span></div> <div><span style=";">This position may require over 40 hours per week and includes regular physical activity such as:</span></div> <ul> <li><span style=";">Prolonged periods of sitting at a desk and working on a computer</span></li> <li><span style=";">Ability to view and interact with computer screens for extended periods</span></li> <li><span style=";">Occasional travel to support trade shows, vendor meetings, or business unit visits may be required (less than 15%)</span></li> <li><span style=";">Ability to lift and carry event or trade show materials up to 25 pounds on occasion</span></li> <li><span style=";">Standard office or remote work environment</span></li> </ul> <div><span style=";"><strong><u>What We Offer</u>:</strong><br> We prioritize your well-being from day one with a comprehensive benefits package that includes:</span></div> <ul> <li><span style=";">Medical, dental, vision, and prescription coverage effective immediately</span></li> <li><span style=";">401(k) plan with company contributions</span></li> <li><span style=";">Life insurance and short-term disability coverage</span></li> <li><span style=";">HSA/FSA options and an Employee Assistance Program (EAP)</span></li> <li><span style=";">Paid time off, including vacation, holidays, and personal days</span></li> <li><span style=";">Weekly pay, employee discounts, and more</span></li> </ul> <div><span style=";"><b>Equal Employment Opportunity & Pre-Employment Requirements</b></span></div> <div><span style=";">mSupply is an Equal Opportunity Employer. We make employment decisions without regard to sex, age, race, color, creed, religion, national origin, citizenship or immigration status, sexual orientation, gender identity or expression, disability, genetic information, marital status, veteran or military status, or any other status protected by applicable federal, state, or local law.  </span></div> <div><span style=";"> </span></div> <div><span style=";">We are committed to providing reasonable accommodations for qualified individuals with disabilities and to applicants with sincerely held religious beliefs, in accordance with applicable law. To request a reasonable accommodation, please contact careers@msupply.com.  </span></div> <div><span style=";"> </span></div> <div><span style=";">Final offers of employment may be contingent upon completion of job-related pre-employment checks and screenings permitted by law for the position. For roles that require operation of a company vehicle, a Motor Vehicle Record (MVR) check may also be conducted to determine insurability. This employer participates in E-Verify to confirm employment eligibility in the United States.  </span></div> <div> </div> <div><span style=";">#mSupply</span></div> </div> </div></span></div><br>