Head/Director of Product Marketing
<p><span style="font-size: 12pt; font-weight: bold">Job specification: </span></p> <p><br><br></p> <p><span style="font-size: 12pt; font-weight: bold"><span style="text-decoration: underline">Head/Director of Product Marketing</span></span></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Location:</span> Fully remote</span><br><span style="font-size: 12pt"><span style="font-weight: bold">Level:</span> Manager / Head / Director (depending on experience)</span></p> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">About Cyberbit</span></span></p> <p><span style="font-size: 12pt">The Cyberbit Readiness platform builds high-performing SOC teams at everything from Government organizations and CNI to smaller companies deep in the supply chain. We run your defenders through cycles of team exercising, skills gap analysis and solo upskilling mapped to your risk. By testing and improving soft skills, incident processes, and technical capabilities against specific threats in a cloud-based range, you get confidence your team is ready, all backed by data. Delivered through an intuitive new UX and with packages for organizations of any size and maturity, cybersecurity readiness is now within reach for everyone. SOC leaders gain certainty in the speed and accuracy of their team’s response, and executives get confidence that critical assets are defended by a proven team.</span></p> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt">In September 2025, Cyberbit acquired RangeForce, bringing together two category leaders in cyber readiness and hands-on cybersecurity training. Read more here: <a href="https://www.cyberbit.com/news/cyberbit-acquires-rangeforce/" target="_blank" rel="noopener noreferrer">https://www.cyberbit.com/news/cyberbit-acquires-rangeforce/</a></span></p> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">The role</span></span></p> <p><span style="font-size: 12pt">We’re looking for a product marketer who actually gets cybersecurity. Not someone who learned the space last month. Not someone who only knows how to “translate technical features into business value.” We need someone who understands SOCs, cyber teams, blue teams, incident response, readiness, and the day-to-day reality of defenders.</span></p> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt">This role sits at the centre of everything: product, sales, customers, analysts, partners, content, launches, positioning, enablement, webinars, messaging, website, and market perception.</span></p> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt">It’s strategic, but also deeply hands-on. You will:</span></p> <ul> <li><span style="font-size: 12pt">write, present, and build decks</span></li> <li><span style="font-size: 12pt">refine messaging</span></li> <li><span style="font-size: 12pt">launch features</span></li> <li><span style="font-size: 12pt">work directly with sales</span></li> <li><span style="font-size: 12pt">challenge product teams</span></li> <li><span style="font-size: 12pt">interview customers</span></li> <li><span style="font-size: 12pt">host webinars</span></li> <li><span style="font-size: 12pt">create enablement materials</span></li> <li><span style="font-size: 12pt">shape how the market sees Cyberbit</span></li> </ul> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt">You’ll probably be the kind of person who uses AI agents to speed up your own work because you hate wasting time on repetitive tasks. If you’ve built workflows, agents, automations, or AI copilots for your own productivity, will be considered as a huge plus.</span></p> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">What you’ll own</span></span></p> <p><span style="font-size: 12pt">Messaging & positioning</span></p> <ul> <li><span style="font-size: 12pt">Shape and evolve Cyberbit’s corporate and product messaging</span></li> <li><span style="font-size: 12pt">Turn complex cybersecurity capabilities into narratives people actually understand</span></li> <li><span style="font-size: 12pt">Differentiate Cyberbit clearly in a noisy cybersecurity market</span></li> <li><span style="font-size: 12pt">Own positioning across products, audiences, and industries</span></li> </ul> <p><br></p> <p><span style="font-size: 12pt">Product launches & market communication</span></p> <ul> <li><span style="font-size: 12pt">Lead go-to-market communication for new features and releases</span></li> <li><span style="font-size: 12pt">Announce launches to customers, partners, analysts, media, and the market</span></li> <li><span style="font-size: 12pt">Work closely with product and growth teams to make launches land</span></li> </ul> <p><br></p> <p><span style="font-size: 12pt">Sales enablement</span></p> <ul> <li><span style="font-size: 12pt">Build materials sales teams genuinely want to use</span></li> <li><span style="font-size: 12pt">Decks, battlecards, one-pagers, talk tracks, objection handling, demos, messaging frameworks</span></li> <li><span style="font-size: 12pt">Help sales teams communicate value with confidence</span></li> </ul> <p><br></p> <p><span style="font-size: 12pt">Customer & partner marketing</span></p> <ul> <li><span style="font-size: 12pt">Own customer stories, case studies, onboarding communication, and adoption messaging</span></li> <li><span style="font-size: 12pt">Support partner communication and enablement</span></li> <li><span style="font-size: 12pt">Help customers become advocates</span><br></li> </ul> <p><br></p> <p><span style="font-size: 12pt">Analyst relations</span></p> <ul> <li><span style="font-size: 12pt">Build and manage relationships with analysts and industry influencers</span></li> <li><span style="font-size: 12pt">Prepare briefings and ensure Cyberbit’s story is sharp and consistent</span></li> </ul> <p><br></p> <p><span style="font-size: 12pt">Internal collaboration</span></p> <ul> <li><span style="font-size: 12pt">Be the connective tissue between Product, Sales, Marketing, Customer Success, and Leadership</span></li> <li><span style="font-size: 12pt">Drive alignment across teams</span></li> <li><span style="font-size: 12pt">Keep communication flowing in a fast-moving environment</span></li> </ul> <p><br></p> <p><span style="font-size: 12pt">External presence</span></p> <ul> <li><span style="font-size: 12pt">Present internally and externally with confidence</span></li> <li><span style="font-size: 12pt">Host webinars, customer sessions, partner events, and virtual presentations</span></li> <li><span style="font-size: 12pt">Represent Cyberbit publicly in a credible, engaging way</span></li> </ul> <p><br></p> <p><span style="font-size: 12pt">Website & content direction</span></p> <ul> <li><span style="font-size: 12pt">Influence website messaging and conversion flows</span></li> <li><span style="font-size: 12pt">Partner with content and growth teams on strategic narratives and campaigns</span></li> </ul> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Qualifications</span></span></p> <p><span style="font-size: 12pt">Non-negotiables</span></p> <ul> <li><span style="font-size: 12pt">Exceptional English, written and spoken</span></li> <li><span style="font-size: 12pt">Real cybersecurity experience, background, knowledge</span></li> <li><span style="font-size: 12pt">Strong product marketing background in B2B/enterprise SaaS: 7+ years in product or product marketing positions, with at least 3 of those years in cybersecurity</span></li> <li><span style="font-size: 12pt">Ability to communicate technical concepts clearly without sounding robotic</span></li> <li><span style="font-size: 12pt">Know how to work with both product and sales teams</span></li> <li><span style="font-size: 12pt">Excellent presentation and storytelling skills</span></li> </ul> <p><br></p> <p><span style="font-size: 12pt">You probably also…</span></p> <ul> <li><span style="font-size: 12pt">know how SOC teams operate</span></li> <li><span style="font-size: 12pt">can speak credibly with practitioners and executives alike</span></li> <li><span style="font-size: 12pt">are comfortable getting deep into products and workflows</span></li> <li><span style="font-size: 12pt">enjoy building things, not just managing agencies or reviewing docs</span></li> <li><span style="font-size: 12pt">move fast and hate unnecessary process</span></li> <li><span style="font-size: 12pt">use AI tools heavily in your own workflow</span></li> <li><span style="font-size: 12pt">have built an AI agent, workflow, automation, or copilot for yourself or your team</span></li> </ul> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt; font-weight: bold">Benefits</span></p> <ul> <li><span style="font-size: 12pt">Fully remote environment with genuine trust for our employees</span></li> <li><span style="font-size: 12pt">Unlimited PTO</span></li> <li><span style="font-size: 12pt">Comprehensive health/dental/vision insurance</span></li> <li><span style="font-size: 12pt">Pension/401k</span></li> <li><span style="font-size: 12pt">Strong focus on continuous learning and career growth</span></li> <li><span style="font-size: 12pt">Equipment – company laptop, monitor, keyboard/mouse set</span></li> </ul> <p><span style="font-size: 12pt"><br></span></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Why is this role interesting?</span></span></p> <p><span style="font-size: 12pt">Cybersecurity readiness is a board-level issue.</span></p> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt">AI is changing both attackers and defenders, while SOC teams are overwhelmed, and organizations need proof their teams are actually ready.</span></p> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt">Cyberbit is building for that reality.</span></p> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt">You’ll join at a moment where the company, platform, category, and market are all scaling fast — especially after the acquisition of RangeForce. You’ll have the opportunity to help shape not just the messaging, but the category itself.</span></p> <p><span style="font-size: 12pt"> </span></p> <p><span style="font-size: 12pt">And because we’re remote-first, we care much more about talent, ownership, clarity of thinking, and execution than where you happen to live.</span></p>