DIRECTOR OF YOUTUBE STRATEGY (REMOTE) - GRAY MEDIA Group

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

  • We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
  • Comprehensive Medical(Rx), Dental, and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
  • Focus on Caring

Salary/Wage:

$100,000 - $120,000/yr

Shift and Schedule:

Mon. - Fri. (or at Manager's Discretion)

Job Type:

Full-Time

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Job Summary/Description:

Gray Media is seeking an innovative and results-driven Director of YouTube Strategy to lead YouTube content initiatives across local television stations in 115+ markets. This strategic leadership role will be responsible for developing and executing comprehensive plans to significantly increase audience engagement, subscriber base, and maximize revenue opportunities on the platform. The ideal candidate will combine deep knowledge of YouTube's platform, algorithms, and best practices with a passion for local news and storytelling.

  • Duties/Responsibilities include, but are not limited to:
  • Strategic Planning & Execution: Develop and implement a comprehensive YouTube strategy across all local stations to drive audience growth, engagement, and revenue generation
  • Content Strategy: Create content frameworks that optimize local news, investigative reports, weather coverage, and community stories for YouTube's platform and algorithm
  • Revenue Development: Identify and execute monetization opportunities, including advertising revenue, sponsorships, and other revenue streams specific to YouTube
  • Audience Growth: Design and implement strategies to grow subscribers, increase watch time, and expand reach across key demographics
  • Platform Expertise: Stay current on YouTube algorithm changes, platform features, and best practices; provide training and guidance to station teams
  • Performance Analytics: Monitor, analyze, and report on key performance metrics; use data insights to optimize content strategy and drive continuous improvement
  • Cross-Functional Leadership: Collaborate with news directors, digital teams, sales departments, and station management to align YouTube strategy with broader organizational goals
  • Team Development: Mentor and train station personnel on YouTube best practices, SEO optimization, thumbnail creation, and audience engagement tactics
  • Competitive Analysis: Monitor competitor activity and industry trends to maintain a competitive advantage in the local news YouTube landscape
  • Qualifications/Requirements:
  • Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or related field
  • 5+ years of experience in digital content strategy, with at least 3 years focused specifically on YouTube platform management
  • Proven track record of growing YouTube channels and increasing audience engagement and revenue
  • Deep understanding of YouTube analytics, SEO, algorithm optimization, and platform best practices
  • Experience with local news, broadcast journalism, or media organizations strongly preferred
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
  • Excellent communication and presentation skills with the ability to influence stakeholders at all levels
  • Demonstrated leadership experience
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