Director of B2B Marketing

Leading the performance marketing organization, the remote Director of B2B Marketing will be responsible for pipeline generation, demand generation, and revenue-focused campaign execution while overseeing a growing marketing team and driving measurable business outcomes. Key responsibilities Own performance marketing strategy across various channels to enhance pipeline creation and ROI Oversee marketing automation, reporting, and campaign analytics to optimize funnel performance Lead and develop the marketing team, ensuring high standards of execution and accountability Required qualifications 8-12+ years of experience in B2B SaaS marketing, preferably in benefits, HR tech, or fintech Proven experience in leading performance marketing and demand generation tied to revenue outcomes Strong analytical mindset with experience in marketing KPIs and funnel performance Experience managing marketing automation and performance marketing programs Proven people leadership experience with the ability to build team effectiveness