Digital Marketing Specialist

We’re partnering with a growing organization to find a Digital Marketing Specialist to support performance marketing initiatives across multiple business lines. This role focuses on executing, monitoring, and optimizing paid digital campaigns that drive traffic, engagement, and conversion.MUST BE ABLE TO WORK HYBRID ONSITE IN ATLANTA, GEORGIAWhat You’ll DoBuild, launch, and manage paid media campaigns across Google Ads, Meta, and other digital platformsHandle day-to-day campaign setup, trafficking, pacing, and QASupport audience creation, keyword research, and negative keyword managementMonitor performance metrics including CPC, CPM, CTR, CPA, and ROASPull and analyze daily/weekly performance reports, identifying trends and optimization opportunitiesAssist with A/B testing, documentation of learnings, and ongoing optimization effortsEnsure accurate tracking, UTM tagging, and attributionCollaborate with internal marketing, creative, and product teams to align campaigns with business goals