Creative Strategist (Freelance, Part-time)

<p><strong>Happy Mammoth </strong>is a fast-growing natural food tech business selling across the US, Australia, and Europe. We formulate, produce, and market gut, digestive, and microbiome health supplements — and performance marketing is a core growth driver for us.</p><p>This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a <strong>Creative Strategist with a direct-response mindset </strong>— ideally someone who started as a copywriter and evolved into performance creative strategy.</p><strong>Part-time freelance contractor </strong><br>B2C / DTC experience required<br>EU hours (GMT)<br>Supplements / health a strong plus<p>This role is about what converts, not what "looks good."</p><h2>What you'll actually do</h2><ul><li>Own performance creative strategy for paid media (Meta-focused)</li><li>Develop angles, hooks, messaging frameworks, and iterations</li><li>Translate data (CTR, CPA, CVR, ROAS) into creative decisions</li><li>Build and refine creative testing roadmaps</li><li>Brief and iterate with copywriters, editors, and designers</li><li>Analyze winning vs losing creatives and scale what works</li><li>Continuously improve performance through structured experimentation</li></ul><h2>What we're looking for</h2><ul><li>Proven experience in performance marketing creative</li><li>Strong copy background (ads, hooks, messaging — not just concepts)</li><li>Hands-on experience working with media buyers</li><li>Comfort owning results, not just deliverables</li><li>Clear understanding of direct-response psychology</li><li>Ability to move fast, test often, and iterate</li></ul><h2>Requirements</h2><ul><li>Senior-level experience in performance creative and/or direct-response copywriting</li><li>Proven exposure to paid media environments (Meta experience required)</li><li>Strong understanding of conversion-focused creative and testing</li><li>Fluency in English (CVs must be submitted in English)</li><li>Ability to operate independently in a fast-paced, remote setup</li><li>Available during EU working hours (GMT)</li></ul><h2>Why Happy Mammoth</h2><ul><li>Competitive compensation aligned with senior performance roles</li><li>Fully remote with clear ownership and accountability</li><li>Opportunity to work on high-impact, high-scale performance campaigns</li><li>Flexible part-time engagement — work around your schedule</li></ul>